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eBay Loses Martha Stewart Store to Amazon Handmade

Martha Stewart American Made is moving its store from eBay to Handmade at Amazon, which launched last month. It’s a coup for Amazon – the New York Times quoted Stewart as saying of Amazon, “It’s a much bigger audience. It’s the powerhouse retailer online in the United States.”

The Martha Stewart American Made store on Handmade at Amazon spotlights local artisans that are personally selected by Martha Stewart and the editors of Martha Stewart Living.

Artisans selling there are identified in their artisan profile page with the official Martha Stewart American Made badge. To start, hundreds of unique handcrafted items are offered from artisans who have earned the distinction.

Handmade at Amazon offers 200,000 handcrafted items from around the world, and over 10,000 artisans continue to add thousands of items a day.

Amazon said its store for handmade goods has added additional features since launch, including the following:

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  • Talk to the Artisan: Customers can interact directly with thousands of artisans to commission a handcrafted item that will be uniquely their own, through the new Custom Orders link on the artisan’s profile page.
  • Handmade Holiday Gift Guide: The Handmade Holiday Gift Guide features eight curated gift lists including: Gifts for Her, Gifts for Him, Gifts for Kids, Luxury Gifts, Stocking Stuffers, Gifts for the Hostess, Gifts Under $100 and Gifts under $50.
  • Made in Italy store: Featuring unique handcrafted items by Italian artisans, the Made in Italy storefront highlights items from more than 50 artisans. The store features over 1,700 handmade items including Jewelry, Home Decor and Art.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.