News from Pinterest: Today we’re excited to announce that our community has grown to more than 150 million people around the world using Pinterest every month. And we’ve got over 75 billion ideas waiting here for them to try. But Read more
Online sellers are buzzing about a phenomenon called Facebook Pearl Parties, wondering if they can borrow the concept to market their own products and online stores. One seller wrote on the Etsy boards, “Recently there has been a ton of these Read more
If a picture is worth a thousand words, slap a sticker on it. Preferably one that advertises something. That seems to be the trend as more people use social networking sites to share photos and videos. And as brands try Read more
eBay announced it is now using 16 different social channels to distribute content, and it’s also running ads in a brand new format called the “branded podcast” – podcasts featuring stories that sound like journalism but are produced at the Read more
The crowd that filled up the cavernous meeting space at the IRCE 2016 conference for online merchants in Chicago last week eagerly awaited glimpses of the next new Facebook innovation, the latest way to leverage user-provided personal data and content Read more
Pinterest is opening up its Buyable Pins feature to more sellers, while at the same time, Twitter is backing away from Buy buttons that allow online merchants to use its platform as a selling channel. BigCommerce announced on Friday that even Read more
In October, we posed the question, Should Online Sellers Build a Presence on Snapchat? This week, Wall Street analyst Bob Peck of SunTrust said ecommerce could be next for Snapchat in a new report on why digital media investors should monitor Read more
Poshmark is the envy of larger, well established marketplaces as it lands another $25 million from investors to continue on its path to bring ecommerce to the fashion minded. The company calls itself “the largest community marketplace for fashion where Read more
It’s fun to browse Pinterest boards looking at photos of products, places and people that other users have “pinned,” but now the social networking site is offering richer content through its new “how-to pins.” Here’s how Pinterest explains the new Read more
Sometimes engaging on social platforms is its own reward, but eBay is counting on a financial reward to give users an incentive to promote products on its marketplace. Last month, it launched eBay Social in Mexico to reward users for Read more
