Few will be surprised at how a basic tenet of human nature carries over into the ecommerce world. People feel inclined to treat more favorably those who give them things they want or need. The incredible value of reviews perceived Read more
A court decision that required Yelp to remove negative reviews posted about an attorney could eventually reach a resolution in California. Many big name online players spoke out in favor of Yelp as they perceive the court decision to run Read more
The word-of-mouth trust conveyed by a product review can make or break a sale. Some enterprising sellers have opted over time to speed up the process of gathering reviews by purchasing them, but Amazon has been expressing its unhappiness with Read more
Product reviews provide invaluable word of mouth recommendations that can make or break sales of items. Sellers like Amazon.com have long placed importance on these reviews, and the company recently stepped up its efforts to combat the phony ones that Read more
The latest Monetate Ecommerce Quarterly brought disquieting news to the ecommerce industry. Save for the booming 2014 holiday quarter, rates for conversions and adding items to carts have been in decline since the first quarter of 2014, barring Q4. This is taking Read more
Reviews from customers may seem like the domain of merchants and marketplaces, but cases involving Yelp offer a reminder that regulators and lawyers may get involved when things get messy. This week, reviews site Yelp announced that the Federal Trade Read more
One of the best ways to get one’s brand or business noticed happens through the accumulation of positive ratings and reviews from customers. But a cutthroat online marketplace where greed or malice can sometimes exceed common sense has laid a Read more
Amazon pioneered product reviews, wisely betting they would help its shoppers feel more comfortable buying goods online, sight unseen. Last year, it introduced a new twist on product reviews called “Ask an Owner.” But Amazon wasn’t the first company to Read more
Trust matters a lot to people, as shown in studies and surveys like one recently discussed by Ipsos. “Ultimately, building trust can make the difference in purchasing one product over another,” Ipsos’ Michael Gross wrote. “In order to do this, companies Read more
