Half of Americans are doing more online shopping since the COVID pandemic, according to a survey conducted by the US Postal Service this month. 51% said they are doing a lot more or a little more online shopping since the Read more
eBay and Etsy agree: dressing up your pet for Halloween remains a popular trend. The companies say shoppers look to their marketplaces for inspiration for costumes and other items to help celebrate the spooky holiday. In its October 8th blog Read more
This finding from a research report caught our eye – do you identify with the following profile? “The super shopper is a 47 year-old woman with a household income under $50,000 who spends 44 hours per month (nearly two whole Read more
Merchants must combat the perception that online buying poses serious consumer risks as people are changing their behavior in response to such concerns. The belief that their purchasing details could end up stolen for all kinds of criminal abuse could Read more
Most people prefer to complain using online methods, according to a new survey from Trustpilot, a review community for online shoppers. The national survey of 1,000 adults conducted by OnePoll found that 62% of Americans prefer online methods to complain when Read more
Color theory holds a long-term place in marketing strategies, as people tend to associate certain meanings to particular shades. These habits extend to consumers and online purchasing, where some color choices may be better, and more profitable, than others. This Read more
The old aphorism about too much of a good thing being, well, a bad thing, provides a caution to anyone who designs things. Restaurant menus, fashion options, and yes website searches may be serving up too much. In the case Read more
Too cold to go outside? Stay home and shop in front of the warm glow of the computer screen. That’s what happened this winter, according to Marin Software, which said search ad impressions skyrocketed during January’s Polar Vortex. The recent Read more
Custora said that despite government data showing overall retail sales declined 0.4% in January year-over-year, its data shows ecommerce sales grew 8% for the month. And the severe winter weather may have something to do with it. Custora, which help online retailers better understand Read more
The National Retailer Federation (NRF) announced holiday sales figures (including both traditional retailers and ecommerce merchants) and also reported on annual sales growth of some key categories released by the U.S. Census Bureau this week that may hold some surprise at first Read more
