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Super Shopper Favors Amazon, eBay, Walmart, and Craigslist

Verto Analytics

Verto AnalyticsThis finding from a research report caught our eye – do you identify with the following profile?

“The super shopper is a 47 year-old woman with a household income under $50,000 who spends 44 hours per month (nearly two whole days) shopping online, spending the majority of her time on Amazon, eBay, Walmart, and Craigslist.”

The report titled “The E-Commerce Ecosystem: The State of Cross-Device Digital Shopping” from Verto Analytics presents research findings about consumer behavior, especially how it relates to the path to purchase: what consumers are doing as they research, browse, and purchase goods online. Additional findings:

– 35% of online shoppers shop only on mobile devices, while 18% of online shoppers shop only on a PC device. However, the majority of total online shoppers use multiple devices in e-commerce.

– While total amount of time spent shopping on mobile devices experiences consistent activity throughout the day, time spent shopping on PCs shows a distinct peak between 6-9pm.

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– The majority of adult online shoppers are Gen X (35%), ahead of millennials (30%), baby boomers (31%), and those aged 75+ (5%). And millennials are most well-represented as light shoppers (based on amount of time spent per month), comprising 35% of that category.

– A heavy shopper will visit or use an online shopping property for 27 days over the course of a 30-day month – or near-daily online shopping activity.

– Total amount of time spent shopping online shows a spike in user numbers in the evening, but the average session durations are longer in the mornings, especially during 8-10am.

Interested in the full report? You can download a copy from VertoAnalytics.com.

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.