Ecommerce Industry News
The ongoing rise in searching and shopping from mobile devices has gained plenty of attention and has resulted in changes ranging to how stores display on small screens to various competing payment methods vying to […]
Online window shoppers who stop by to browse but never seem to return to make a purchase leave sellers in a quandary. They’re attracting those consumers for a first or second visit, but not always […]
Citing unnamed sources, the Wall Street Journal says Google is considering the launch of two initiatives that would directly challenge Amazon.com. The first is a Buy button similar to Amazon’s popular “one-click ordering” feature, according […]
Google Shopping has launched a new tool for online merchants that it says will help boost conversions by removing some of the potential for confusion over shipping costs. As part of its Merchant Center, Google […]
New features coming to Google Analytics users should give ecommerce pros more insights into what make their customers tick in terms of buying, and not buying, something from a website. Google disclosed the forthcoming beta […]
One tends not to associate good things with the concept of negativity. Something negative usually means a bad result; in ecommerce that can be events like a site not responding to visitors, or shoppers abandoning […]
Google acquired a UK company called Rangespan that brings suppliers and retailers together and could help it provide more accurate product data in Google Shopping. Industry observers pondered whether the acquisition was a move closer […]
With regular Product Listing Ad (PLA) campaign types slated to be retired in late August of this year, Google has been encouraging merchant advertisers to shift to Shopping campaigns. Preferably, Google would like to see these […]
Google made several major announcements on Tuesday during its AdWords Performance Forum, including a new way to help mobile app developers reach customers and new tools that target large enterprise-level advertisers. The latter could spell […]
Responsible email marketers have for years provided methods within their messages for recipients to unsubscribe from future mailings. But Google made a change recently to its Gmail service that puts an unsubscribe button at the […]