Google recently provided a number of updates to various parts of the company’s advertising business. One change will make it easier for small and medium sized sellers (SMB) to deliver their data feed details to the company. Listed with the Read more
Searching Google for product information, whether over holiday periods or otherwise, used to yield organic search results in order of relevancy. But now, Google has populated that high-end virtual real estate with a variety of ad formats thanks to its Read more
The migration of regular Product Listing Ads (PLA) used by advertisers on Google faces a rapidly approaching August 31 changeover date. Google’s planned shift away from those PLA ad campaigns to its new shopping campaigns takes place in September. It’s Read more
Google will now display product ratings on Product Listing Ads across google.com and google.com/shopping. It will display the 5-star ratings compiled from product reviews from multiple sources including merchants, third-party aggregators, editorial sites and users. The presence of such ratings Read more
Online marketers poured more money into Google’s multi-billion dollar business as image-based product listing ads (PLA) enjoyed a big year over year increase for both the search ad giant and its competitors. Despite the growth it seems considerable room for Read more
Online merchants who advertise their products through Google must yet again adjust their product feeds to comply with new requirements. There are several changes, but one that may break the bank for some sellers is Google’s new “image quality recommendations.” Read more
In previous installments of Online Selling Trends, our panel of ecommerce leaders discussed the challenges and opportunities that lay ahead for online sellers in the New Year and answered the question, Amazon – friend or foe? In today’s installment, panelists discuss how Google Read more
Digital marketing firm Kenshoo said advertisers saw fit to spend significantly during the traditional start to the holiday shopping season – Thanksgiving, Black Friday, and of course Cyber Monday. The Product Listing Ad format (PLA) proved impressive on Cyber Monday. Kenshoo found retailers were Read more
The more information you can present in a data feed, the better your Product Listing Ads should perform. Google’s Inside AdWords discussion of the Product Listing Ad format noted the condensed holiday shopping period coming up, with six fewer shopping days in Read more
