With the 2014 holiday shopping season at a close, a whole new selling season commences as the Christmas and Boxing Day trimmings get put away. The Inside AdWords blog revealed a new ad customizer will be available in the coming weeks. This Read more
Sellers of all sizes face a similar issue this holiday season that they did in 2013 – a late-falling Thanksgiving means a later Black Friday / Cyber Monday taking place, and fewer holiday shopping days overall. For online merchants managing Read more
The competitive edge offered by a well-run AdWords campaign should receive a boost with the most recent update provided by Google. This latest update provides not only an additional way to make ads stand out, but to contribute to one’s Read more
Lush Cosmetics has long objected to Amazon.com purchasing the keyword “lush” on Google AdWords and using it to bring searchers to Amazon’s equivalent results. The issue became a trademark dispute that ended up in court in the UK, with Lush Read more
As long as there are desirable goods in the marketplace there will be people willing to imitate them and try to market and sell them as the real thing. Counterfeit goods have been a problem not only for those victimized Read more
Google’s various continuing efforts to grow its ecommerce business includes work on helping the sellers they feature present as appealing a presence as possible to potential customers. One of their focal points has been the Trusted Stores program, for which Google announced Read more
One would hardly expect Google to think of anything as too much when it comes to search advertising. After all, those humble contextual text ads emanating from its AdWords program have made Google a multi-billion dollar firm and a household Read more
Google’s advertising clients are likely to be paying more in costs per click going forward, as the impact of the changeover to Enhanced Campaigns makes itself felt through the holiday season. Meanwhile, the share of clicks being garnered by Product Read more
