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Category: Selling Tools

Successful PLAs Need Great Data as Holiday Shopping Set to Spike

November 8, 2013December 16, 2017 David A Utter

The more information you can present in a data feed, the better your Product Listing Ads should perform. Google’s Inside AdWords discussion of the Product Listing Ad format noted the condensed holiday shopping period coming up, with six fewer shopping days in Read more

News, Selling ToolsErica Sievert, Google PLAs, Product listing ads

Google Focus on Ads Leads Retailers to Pay More for Exposure

November 6, 2013December 16, 2017 David A Utter

Google’s advertising clients are likely to be paying more in costs per click going forward, as the impact of the changeover to Enhanced Campaigns makes itself felt through the holiday season. Meanwhile, the share of clicks being garnered by Product Read more

News, Selling ToolsGoogle Adwords, PM Digital

EcommerceBytes Announces Sellers Choice Awards: Inventory Management

November 5, 2013December 16, 2017 Ina Steiner

EcommerceBytes asked readers to rate 34 inventory and listing management tools as part of the 2013 Sellers Choice Awards. Over 3,000 merchants responded to this year’s awards and rated the services they used on five criteria. Each was then given Read more

News, Selling ToolsSellers Choice 2013 Inventory Management

eBay Tests New Listing Page Layout: Where’s the Seller?

November 1, 2013December 16, 2017 Ina Steiner

eBay is testing a new Item page that completely changes how seller information is displayed on the page. The Seller information box has undergone quite a bit of change over the years, but has always been on the right side Read more

Marketplaces, News, Selling ToolseBay changes

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