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Author: Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

eBay Holiday Promotion Targets Top Sellers

October 27, 2015August 4, 2017 Ina Steiner

eBay has identified a group of very specific products that it wants to make available to holiday shoppers, and it is running a campaign to encourage sellers to list those items. The incentive for listing what eBay calls holiday top Read more

Marketplaces, NewseBay Promotion

How Much Would You Pay to Get Your Etsy Fix ASAP?

October 27, 2015August 4, 2017 Ina Steiner

Desperate New Yorkers can now get their Etsy items delivered the same day they order them, though it comes at a steep price. “In partnership with on-demand logistics company, Postmates, we’re making it possible for buyers to discover, buy, and Read more

Marketplaces, NewsEtsy

FedEx Gears Up for 12 Percent Rise in Holiday Shipping Volume

October 27, 2015August 4, 2017 Ina Steiner

FedEx expects a 12% increase in holiday season volume, predicting a record-breaking 317 million shipments between Black Friday and Christmas Eve. It issued a press release on Monday and outlined the measures it has taken to prepare for the peak Read more

News, ShippingFedex, holiday shipping

eBay Plans Pivot for Holiday Marketing

October 27, 2015August 4, 2017 Ina Steiner

There’s nothing like a good TV commercial to drive brand awareness, and under Meg Whitman’s leadership, eBay had a number of memorable campaigns. Those sellers who were hoping that Devin Wenig, the successor to Whitman’s replacement John Donahoe, would go Read more

Marketplaces, NewseBay marketing

Holiday-Shipping Preparedness Presents Marketing Opportunities

October 26, 2015August 4, 2017 Ina Steiner

The holiday shopping season is ramping up, and that means sellers are anticipating increased orders in what for many merchants is the busiest quarter of the year. Making sure you’re ready to pack and ship holiday orders is essential, but Read more

News, Shippingholiday shipping

Best Buy Kicks Off Holiday Shipping Promotion Early

October 26, 2015August 4, 2017 Ina Steiner

Best Buy is enticing online holiday shoppers with a special shipping promotion in what has become an annual tradition among retail giants. As of Sunday, online shoppers will receive free shipping with no minimum order required through Jan. 2, 2016, Read more

News, ShippingBest Buy, holiday shipping

eBay UK Sellers Beware of Argos Opt-in

October 26, 2015August 4, 2017 Ina Steiner

eBay UK sellers should check their settings in the wake of a policy change that opts more of their listings into the marketplace’s Click & Collect program. The program, which gives buyers the option to pick up orders from their Read more

Marketplaces, NewsArgos, eBay UK

eBay Puts Affiliate Spin on Sponsored Content Strategy

October 26, 2015August 4, 2017 Ina Steiner

eBay uses sponsored content to help generate traffic, and it’s found a way to put a pay-for-performance spin on the technique by using a new service from Izea called SocialLinks. Izea helps connect brands with bloggers, writers, and social networking Read more

Marketplaces, NewseBay affiliate program

eBay Seller Hub Provides Long-Missing Traffic Reports

October 23, 2015August 4, 2017 Ina Steiner

eBay began rolling out a new Seller Hub this week for those who had opted in to test the beta version. One key feature is the addition of Traffic reports, which sellers hadn’t had access to since June 30th when Read more

Marketplaces, News, Selling ToolseBay Seller Hub

Etsy Stitches Together Manufacturer Directory

October 23, 2015August 4, 2017 Ina Steiner

Etsy has loosened its restrictions on sellers of handmade goods over the past several years, so much so that it has now launched a directory of approved manufacturers they can use to help produce their goods. Etsy plans to monetize Read more

Marketplaces, NewsEtsy manufacturing

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