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  • Page 437

Author: Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

eBay Runs Star Wars Marketing Campaign in UK

December 4, 2017 Ina Steiner
eBay

eBay is running a marketing campaign in the UK tied to the release of the film, Star Wars: The Last Jedi. The marketplace will be the exclusive source of a special note produced by a commercial currency provider commemorating the Read more

Marketplaces, NewseBay, eBay marketing, eBay UK, Star Wars

PayPal Runs Promotion to Reward Big Ticket Purchases

December 2, 2017 Ina Steiner
PayPal

PayPal is running a promotion that rewards users for making a big-ticket purchase. Users who register for the promotion and spend $100 on a single transaction using PayPal by December 15, 2017, will receive a $10 reward in their account Read more

News, PaymentsPayPal, PayPal promotion1 Comment

Amazon Sends Treasure Truck to UK

December 1, 2017December 1, 2017 Ina Steiner
Amazon UK

Amazon is sending its Treasure Truck to the UK where it will tour select cities as part of a marketing campaign to generate excitement and present exclusive offers for sale. The Treasure Truck will feature a limited quantity of one Read more

Marketplaces, NewsAmazon, Amazon Treasure Truck, Amazon UK

eBay Deploys Airstream to Bolster Its Marketing Campaign

December 1, 2017 Ina Steiner
eBay

eBay deployed its Airstream trailer to New York City over the holiday weekend to generate buzz and to remind shoppers to “check eBay,” which is a theme of its current brand marketing campaign. eBay staffers gave away cups of hot Read more

Marketplaces, NewseBay airstream, eBay marketing, Holiday Shopping

PRC Rules USPS Can Raise Postage at Higher Rates

December 1, 2017December 1, 2017 Ina Steiner
USPS logo

The USPS will be able to raise the rates for “market dominant” postage faster than it is currently allowed after the Postal Regulatory Commission (PRC) completed its mandatory review of the system for regulating rates first established by Congress in Read more

News, ShippingPostal Regulatory Commission, Shipping costs, USPS Rates

Etsy Gives Up B Corp Status to Maintain Corporate Structure

November 30, 2017 Ina Steiner
Etsy

Etsy CEO Josh Silverman announced Saturday that the company is giving up its B Corp status in order to maintain its corporate structure. It follows last month’s announcement of Etsy’s new mission, impact strategy, and goals summed up with three Read more

Marketplaces, NewsB Corp, Etsy, Etsy CEO Josh Silverman, Josh Silverman

eBay Eases Enforcement of Watermark Ban, at Least Temporarily

November 30, 2017 Ina Steiner
eBay

eBay made it official a day after news leaked out it was rethinking its position on banning listings that contained watermarked images. Watermarks are generally used by sellers to guard against image-theft, which is quite rampant online. The wording of Read more

Marketplaces, NewseBay, eBay policies, eBay watermark policy

Small Businesses Sell 140 Million Items on Amazon on Holiday Weekend

November 29, 2017 Ina Steiner
Amazon

Amazon said customers ordered 140 million items from small businesses on its marketplaces worldwide over the Thanksgiving holiday weekend. It also announced that Cyber Monday was the single biggest shopping day worldwide in the company’s history. As usual, it was Read more

Marketplaces, NewsAmazon, Holiday shopping 20171 Comment

Amazon Offers New Prime Perk: Early Showing at Movie Theatres

November 29, 2017November 29, 2017 Ina Steiner
Amazon

Amazon is offering Prime members a new perk: they can buy tickets for an early showing of a new holiday movie 12 days before its release. Prime members can purchase up to 10 tickets to the early showings of Jumanji: Read more

Marketplaces, NewsAmazon, Amazon Prime perks

What’s Helping BigCommerce Merchants Grow Holiday Sales

November 28, 2017 Ina Steiner
BigCommerce

Merchants using ecommerce platform BigCommerce grew same-store sales 21 percent over the Thanksgiving holiday weekend compared to last year – thanks in great part to its mobile-friendly features. BigCommerce said mobile accounted for 49 percent of sales, though it noted Read more

News, Trends and Shopping DataBigCommerce, Holiday shopping 2017, Mobile Shopping

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