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12 Jan, 2024
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Author: Don Heiden

Don Heiden is a 30-year veteran of online reselling going back to the days of Yahoo Auctions. He runs The Auction Professor YouTube channel posting videos and content about various reselling platforms and topics, and he is a member of the eBay, Amazon, Hip, and other affiliate programs where he may earn a commission when linking to products on those sites. He can also be found on most social networks under the same name, including Instagram. He is also a published professional artist which includes works produced for The Walt Disney Company. He holds an Associate Degree in Database Design, Construction, and Network Administration. He also holds a Bachelor Degree and Master Degree of Research & Communications from The University of Toledo.

Getting The Most Out of Your Multi-Quantity Items

December 11, 2021December 11, 2021 Don Heiden
eBay

As a fulltime online seller, the best way to keep my cost of goods low is to purchase my inventory in bulk or in quantity whenever possible. In many cases I can purchase thousands of […]

2 CommentsMarketplaces, NewsEBU 457, multi-quantity items, Selling strategies

Online Sellers Guide on What Not to Sell on eBay

November 6, 2021November 7, 2021 Don Heiden
Online seller at work

Just as important as knowing what to sell on eBay these days is knowing what not to sell. Here’s a guide for online sellers. A big question I am always asked by those interested in […]

6 CommentsMarketplaces, NewsDisney, eBay, eBay VeRO, EBU 456, restricted items, The Auction Professor

Ready, Set, Go! The Value of Fourth Quarter

October 9, 2021October 9, 2021 Don Heiden
Holiday shopping

As a child, I grew up waiting all year for the Sear’s Wish Book and JC Penney’s Christmas catalog to come out. It was the highlight of the year for a bright eyed, seven-year-old child. […]

News, Selling Tools, Trends and Shopping DataEBU 455, Holiday shopping 2021, reselling

Online Selling as a Business: Sourcing and Financing Tips

September 11, 2021September 11, 2021 Don Heiden
Online Selling as a Business

I have struggled with organization and planning in my reselling business, just like everyone else. In the early beginnings of my reselling adventure, I honestly had no idea how everything worked, nor did I think […]

News, Selling ToolsEBU 454, product sourcing, Seller financing

Online Selling as a Business: Ways to Streamline Your Operations

August 7, 2021August 7, 2021 Don Heiden
Streamline operations

An online business is as real as any other business – so why not treat it that way? When I first started reselling over 25 years ago, I never considered it a real business. It […]

News, Selling ToolsEBU 453, Inventory management, Shipping supplies, Small business issues

Targeted Product Sourcing Strategies for Online Sellers

July 10, 2021July 9, 2021 Don Heiden
Targeted Product Sourcing

A large amount of time is spent by most resellers sourcing items to add to their inventory. For many sellers, it may occupy 20 or 30 hours of their week, while others may spend even […]

News, Selling ToolsEBU 452, product sourcing

PayPal Can Help You Sell Directly on Social Media and Email

June 12, 2021June 11, 2021 Don Heiden
PayPal

How do you sell online without a store or marketplace? In today’s issue, Don Heiden, the Auction Professor, discusses using PayPal buttons on message boards, specialty sites, classifieds sites, social platforms, and in emails. There […]

2 CommentsNews, PaymentsEBU 451, PayPal, PayPal Smart Payment Buttons

The Problem With eBay’s Required Item Specifics

May 26, 2021May 26, 2021 Don Heiden
eBay

eBay seller Don Heiden, aka the Auction Professor, discusses his experiences with eBay’s recent changes to Categories and Item Specifics. After 20 plus years of reselling on eBay I have seen many changes to the […]

12 CommentsMarketplaces, NewseBay changes, eBay Item Specifics, eBay Seller Update

eBay Selling Strategy: Auction versus Buy It Now

May 8, 2021May 7, 2021 Don Heiden
eBay

Should I sell my items as an auction on eBay? Or as a Buy It Now listing? This is the most common question I am asked routinely by both new and longtime resellers alike. It […]

8 CommentsMarketplaces, NewseBay, eBay auctions, eBay Buy It Now, EBU 450, Selling strategies

Craigslist versus Facebook: How the Two Platforms Stack Up for Reselling

April 10, 2021April 12, 2021 Don Heiden

I have used most every platform there is (or was) at one time or another in the more than 25 years I have been reselling online. Some have been far more useful than others, obviously, […]

8 CommentsMarketplaces, NewsCraigslist, EBU 449, Facebook Marketplace

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