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  • Don Heiden

Author: Don Heiden

Don Heiden is a 30-year veteran of online reselling going back to the days of Yahoo Auctions. He runs The Auction Professor YouTube channel posting videos and content about various reselling platforms and topics, and he is a member of the eBay, Amazon, Hip, and other affiliate programs where he may earn a commission when linking to products on those sites. He can also be found on most social networks under the same name, including Instagram. He is also a published professional artist which includes works produced for The Walt Disney Company. He holds an Associate Degree in Database Design, Construction, and Network Administration. He also holds a Bachelor Degree and Master Degree of Research & Communications from The University of Toledo.

The Auction Professor on Selling Other People’s Stuff

January 26, 2023January 26, 2023 Don Heiden
Contract

In today’s column, Don Heiden, aka the Auction Professor, talks about his experiences with consignment selling – including the most expensive item he sold on behalf of a client – and some things resellers should […]

3 CommentsNews, Trends and Shopping DataConsignment sales, The Auction Professor

Is Selling on One Site Enough? The Auction Professor Weighs in

December 6, 2022 Don Heiden
Ecommerce platforms

Don Heiden, aka the Auction Professor, is back with a rundown on the pros and cons of going multi-channel. Here are the factors you should consider when exploring selling on multiple marketplaces. When first starting […]

4 CommentsMarketplaces, NewsMultichannel selling, Selling strategies, The Auction Professor

How to Offset Declining Sales on eBay with a Sell Similar Strategy

September 25, 2022 Don Heiden
eBay

The Auction Professor is back with an update about using a “sell similar” strategy to fight declining sales on eBay. Numerous times, each year eBay releases an update announcing changes they are making to the […]

4 CommentsMarketplaces, NewseBay, eBay Sell Similar, Selling advice, The Auction Professor

Free Help From eBay: The Elusive Collectible

August 25, 2022August 25, 2022 Don Heiden
eBay

No matter your level of expertise in a particular area, you’re bound to occasionally run across an item you need help identifying in order to get the highest selling price. The Auction Professor shares some […]

Marketplaces, News, Selling ToolsCollectibles, collectors, eBay, Pricing

eBay Automation Helps Avoid Postage Rate-Hike Headaches

July 27, 2022July 27, 2022 Don Heiden
eBay

For each of their listings, sellers must decide policies around payments, shipping, and returns. In today’s column, Don Heiden, aka the Auction Professor, explains how eBay’s Business Policies helps sellers save time through automation, which […]

4 CommentsMarketplaces, News, Selling ToolseBay, eBay Business Policies, Selling strategies

Banned for Life: Don’t Let It Happen to You

April 29, 2022April 29, 2022 Don Heiden
Ecommerce platforms

The Auction Professor is back with advice for sellers on how not to get banned for life from online marketplaces. As a full-time online seller, one of my biggest concerns has always been being banned […]

5 CommentsMarketplaces, NewsAmazon policy, eBay VeRO

Avoiding the Post-Sale ‘Now Where Did I Put That?’ Quandary

March 31, 2022March 31, 2022 Don Heiden
Online seller at work

Don Heiden, aka The Auction Professor on YouTube, is back with advice for resellers who find their growing inventory is taking over their space. Regardless of what site you are selling on in this business, […]

1 CommentNews, Selling ToolsInventory storage, Reselling tips, The Auction Professor

New eBay Feature Helps Sellers Target Repeat Buyers

February 23, 2022 Don Heiden
eBay

Don Heiden, aka The Auction Professor on YouTube, takes a look at eBay’s new Repeat Buyer feature to see if it has the potential to boost sales. Building up repeat business is a great way […]

3 CommentsMarketplaces, NewseBay, eBay Repeat Buyers, eBay Repeat Buyers feature

How to Get 2021 eBay Sales Data to File Your Income Tax

January 29, 2022 Don Heiden
eBay

In 1789 Ben Franklin penned that, “in this world nothing can be said to be certain, except death and taxes,” which still rings true to this day. Some people may think that it is odd […]

8 CommentsMarketplaces, News, Tax and Legal IssueseBay, eBay sales data, eBay Seller Hub, Taxes

Getting The Most Out of Your Multi-Quantity Items

December 11, 2021December 11, 2021 Don Heiden
eBay

As a fulltime online seller, the best way to keep my cost of goods low is to purchase my inventory in bulk or in quantity whenever possible. In many cases I can purchase thousands of […]

2 CommentsMarketplaces, NewsEBU 457, multi-quantity items, Selling strategies

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