Video continues to gain importance as a resource for online marketers. Better internet connections, especially for smartphones, made video a more viable outlet for enhancing a business. According to product video platform DemoUp, better conversions and happier customers represent good reasons Read more
The discussion website Reddit attracts plenty of attention. Its numerous topic areas, known as subreddits, routinely have their discussions appropriated in other media like sports and news. The site’s size and popularity have marketers of all types eager to tap into Reddit Read more
The biggest brands in ecommerce seek the best placement on Google’s heavily-trafficked real estate. Among US brands, the Etsy marketplace made the most impressive gains on Google’s page one of search results in 2015 compared to 2014. While not a Read more
Forthcoming fee changes at PayPal affecting Canadian sellers caused a stir when they were first announced. One discussion at the Etsy forums expressed horror at PayPal’s fee update that will take effect on April 13th. “We have made changes to Section 8.4(b) Read more
The earliest SEO recommendations for making it to the top of Google search result pages called for quality, authoritative content. Over the years as people gamed Google to get better listings, Google gamed right back against the more odious attempts Read more
The reach of the Star Wars brand and the scope of the marketing power of its new owner Disney proved as inescapable as a Death Star tractor beam. Variety reported a $528 million global opening for Star Wars: The Force Awakens, the biggest Read more
Are you an AdWords advertiser? Were your sales down compared to last year’s Black Friday shopping period? With time running out on the 2015 holiday season, Google brings some extra information to help boost your automated bid performance. Google revealed Read more
Package delivery represents the last step in the online shopping process. Companies like UPS, FedEx, and USPS compete to offer the best experience for that final step. But for some shoppers those delivery choices may be inconvenient or even risky Read more
Stockholm-based Barnebys provides access to a multitude of auction houses with its online search and valuation tools. The company hopes to build upon its success in Europe by expanding into the US auction marketplace. The four-year-old business gives buyers a single destination Read more
Tweaks and adjustments happen regularly with Google’s bread-and-butter AdWords service, with an eye on helping its customers benefit from advertising with this dominant online service. The days leading to the traditional start of the holiday shopping season find the company Read more
