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Author: David A Utter

David A. Utter is a freelance writer based in Lexington, KY. He has covered technology topics from search to security to online business and has been quoted in places like ZDNet and BusinessWeek. He considers his appearance on NPR's "All Things Considered" with long-time host Robert Siegel a delightful highlight. You can find him on Twitter @davidautter and on LinkedIn.

Google Takes Remarketing to Shoppers to Another Level

July 11, 2016July 20, 2017 David A Utter

Remarketing to existing and potential customers can help convert them from browsers to buyers. Google’s AdWords recently unveiled its latest program to assist advertisers with this remarketing via Customer Match for Shopping ads. The program follows on to the company’s other Read more

News, Selling ToolsGoogle, Remarketing

Poorly Made Passwords Matter in Online Shopping

July 4, 2016July 20, 2017 David A Utter

Online security issues continue to vex the public. Recently, Etsy had to inform some of its members that the password problems at LinkedIn may have an impact on them. “This issue only affects people who had an account with LinkedIn in 2012 Read more

News, Trends and Shopping DataSecurity

eBay Shine Finalist Got a Leg Up with Ankle Supports

June 27, 2016July 29, 2017 David A Utter

The eBay Shine Awards features three finalists up for recognition in the Global Business category. These sellers engage in international ecommerce, a challenging endeavor at best, and have excelled. Sellers Schad VanLeeuwen, Neha Gajwani, and Jalmar Araujo are the trio contending for honors. EcommerceBytes reached out Read more

Marketplaces, NewseBay

Tweets Gone Wild: Amazon Jeopardizes Seller’s Reputation

June 21, 2016July 21, 2017 David A Utter

An innocent product promotion tweet by Amazon proved poorly timed, drawing negative reactions from around Twitter. Internet Retailer noted how a seller’s “cereal killer” bowl Twitter posting by Amazon, made in the wake of the horrific Orlando shooting, led to the critical Read more

Marketplaces, NewsAmazon

Retailers Accuse Credit Card Council of Antitrust Practices

June 10, 2016July 21, 2017 David A Utter

On the surface one would expect a major retailer advocate, and an agency dedicated to keeping purchasing transactions safe, to be well-aligned in their views. But the National Retail Federation (NRF) has made a very public complaint about the Payment Read more

News, PaymentsPayments

Amazon Exclusives Nets Shark Tank Deal

June 6, 2016July 29, 2017 David A Utter

Billionaire entrepreneur and TV star Mark Cuban fished up his latest promotional effort with the aid of online retail giant Amazon.com. The Amazon Exclusives collection of curated merchandise will be home to The Mark Cuban Collection seen on the television show Shark Tank. Read more

Marketplaces, NewsAmazon

Study Finds Consumers Avoid Online Shopping Due to Mistrust

May 30, 2016July 22, 2017 David A Utter

Merchants must combat the perception that online buying poses serious consumer risks as people are changing their behavior in response to such concerns. The belief that their purchasing details could end up stolen for all kinds of criminal abuse could Read more

News, Trends and Shopping DataOnline shopping trends

eBay Structured Data Brings Benefits to Sellers

May 25, 2016July 22, 2017 David A Utter

eBay recently discussed efforts to use structured data to improve listings on the site. Its enhancements to searching and browsingare designed to enable shoppers to more effectively find what they want. These latest updates should help make eBay a more effective Read more

Marketplaces, NewseBay, eBay Structured Data

Should You Tap Your Market with A Mobile App?

May 16, 2016July 22, 2017 David A Utter

For companies that have grown dramatically and can afford a six-figure price tag, offering a mobile app could be a critical piece allowing them to accelerate past the competition. We learned more about these from Oven Bits, who developed apps Read more

News, Selling ToolsMobile commerce, Oven Bits

Why You Might Not Want to Sell to South Dakota

May 5, 2016July 22, 2017 David A Utter

A recent effort by South Dakota to compel out of state online sellers to collect sales tax from its residents now faces a legal challenge. The state sued 4 large merchantsseeking them to comply with its new law. The next day, Read more

News, Tax and Legal Issuesonline sales tax

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