While ecommerce pros working with Google during the holiday shopping season were likely more concerned about click-throughs, bounce rates, and conversions, Gmail made a change that impacts not only its millions of users but the marketers sending campaigns to Gmail recipients. For Read more
Despite a holiday shopping season that was six days shorter than the 2012 edition, US consumers still spent $42.8 billion from their desktop PCs between Thanksgiving and December 22 according to comScore. But quite a few shoppers who waited until the Read more
Dire economic forecasts couples with unending demands on state financial resources appeared to be a catalyst that would lead more states to pass “Amazon laws,” where online retailers would be forced to collect sales tax regardless of their location. But Read more
The lure of easy money with minimal work has ensnared a business and several dozen consumers, with the Idaho Attorney Generalbecoming involved after multiple complaints. The department’s investigation into a Boise firm called eCommerce Support LLC led to a settlement that Read more
When he wasn’t lofting kites into stormy skies, Benjamin Franklin was requoting memorable lines from Hamlet like “neither a borrower nor a lender be.” It’s advice the parties embroiled in a legal kerfuffle over the usage of an eBay and Read more
Social networking site Facebook announced Tuesday it will offer video ads in its news feeds after having Facebook discussed video ads in October 2013, as they suggested a couple of ways to take advantage of video in Facebook’s mobile app. In its Read more
The appeal of the Etsy marketplace has been its position as a home for sellers of handmade and vintage items. To the layman, this presents an image of a crafter working on a piece of jewelry or a woven basket Read more
Many ecommerce pros have turned to free shipping as an enticement to customers to shop online. That perk has become popular with shoppers and at this point in time it’s practically expected by them. For online sellers, taking best advantage Read more
There seems to be no shortage of nicknames for days during the holiday shopping season. Black Friday was all alone for years until Cyber Monday came along. Now it has Gray Thursday, aka Thanksgiving, and Green Monday to keep it Read more
Digital marketing firm Kenshoo said advertisers saw fit to spend significantly during the traditional start to the holiday shopping season – Thanksgiving, Black Friday, and of course Cyber Monday. The Product Listing Ad format (PLA) proved impressive on Cyber Monday. Kenshoo found retailers were Read more
