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eBay Uses Loyalty Program to Encourage Buyers to Sell

Ina Steiner

Normally the eBay Bucks loyalty program rewards buyers for making purchases, but in a new promotion, eBay is rewarding participants for buying or selling. “Want to earn 6% eBay Bucks? It’s easy, just buy or sell an item – or do both,” the invitation encouraged members.

It’s not clear if eBay sent…

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Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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