Sponsored Link
Email This Post Email This Post

eBay Uses Loyalty Program to Encourage Buyers to Sell

Normally the eBay Bucks loyalty program rewards buyers for making purchases, but in a new promotion, eBay is rewarding participants for buying or selling. “Want to earn 6% eBay Bucks? It’s easy, just buy or sell an item – or do both,” the invitation encouraged members.

It’s not clear if eBay sent…

Readers of EcommerceBytes 411 have access to the full version.

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.