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How Amazon Fights Back Against China ePacket Shipping

Sellers who read about Amazon’s Small and Light FBA program last year might have been turned off by some of the restrictions that have since changed. This week, Bloomberg wrote an article about the program that contained some confusing points, but also made an interesting observation: the program appears to be part of a strategy to counter competition from Chinese sellers using cheap ePacket shipping.

“Amazon continues to refine the small and light delivery system to blunt competition from rival marketplaces that help Chinese merchants ship directly to U.S. shoppers…

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.