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  • 2022
  • November
  • 22

Day: November 22, 2022

Mercari Launches Bundle Offers to Boost Order Size

November 22, 2022November 22, 2022 Ina Steiner
Mercari

Mercari launched a new feature this week called bundle offers. It pitched it as helpful for shoppers, but sellers will benefit as well. With bundle offers, buyers can send an offer on multiple items from a single seller. “Just add Read more

Marketplaces, NewsMercari, Mercari bundle offers1 Comment

eBay Holiday Marketing Puts New Twist on Old ‘Flash Sale’ Strategy

November 22, 2022November 22, 2022 Ina Steiner
eBay

eBay is putting a new twist on an old strategy this holiday-shopping season. It’s running flash sales where it subsidizes the discounts, as it did a few years ago, but this month’s promotions are much more restrictive. In 2018, eBay Read more

Marketplaces, NewseBay, eBay coupon promotion, eBay Flash Sale, eBay holiday marketing 2022

What’s Behind eBay’s Strategy of Targeting Enthusiast Buyers?

November 22, 2022November 22, 2022 Ina Steiner
eBay

eBay executives have talked a lot about its strategy of targeting “high-value” and “enthusiast” buyers, but what does that mean exactly? eBay’s Chief Business and Strategy Officer Stefanie Jay explained what the latter term meant and provided some examples during Read more

Marketplaces, NewseBay, eBay enthusiast buyers, eBay Open 2022, Stefanie Jay4 Comments

Amazon Runs Unique Black Friday Promo to Spotlight Small Businesses

November 22, 2022November 22, 2022 Ina Steiner
Amazon

Amazon is running a promotion to show how it supports small businesses on its platform in the UK. The “Small Business, Big Experiences” campaign offers customers the opportunity to purchase unique experiences for the price of just one product. Amazon Read more

Marketplaces, NewsAmazon, Amazon Small Business badge, Amazon UK


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