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Etsy to Kick Off Holiday 2022 Sales Events on October 24th

Etsy
Etsy to Kick Off Holiday 2022 Sales Events on October 24th

Etsy is kicking off its “Early Holiday Sales shopping experience” on October 24 and invited sellers to participate by either putting the contents of their entire shop on sale, or selecting individual items to put on sale.

To participate in Etsy’s Early Holiday sales event, sellers must schedule a sale of at least 20% off to run from October 24 to November 17

Etsy is also holding a Cyber Week sales event. In order to participate in this event, sellers must schedule a shop-wide sale for November 18-30.

The Cyber Week sale will only be available to shoppers in the Etsy app on the first day and will then open up to all shoppers on the 19th.

Etsy referred sellers to its article on creating a pricing strategy, which included the following advice:

Discounting as a pricing strategy
“Factoring discounts into your pricing strategy early on makes it easier to understand the impact on both sides of the transaction, both in how you set your base price and how running sales or coupons impacts your average order value, sales volume, and overall revenue.

“If your base price allows for a healthy profit margin, you can then discount to accomplish additional objectives—like acquiring new customers, increasing average order value, or increasing order frequency.”

Etsy also referred sellers to its Guide to Etsy’s 2022 Holiday Sales Events, where it offered tips including reminding sellers to communicate shipping times:

“Holiday shoppers want to know their gifts will arrive on time. Make sure your processing times are up to date and your shipping profiles are filled out completely. If you need more time to complete orders during your busy season, consider updating your processing times.”

Check out additional information and tips on the Etsy Seller Handbook.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

2 thoughts on “Etsy to Kick Off Holiday 2022 Sales Events on October 24th”

  1. “To participate in Etsy’s Early Holiday sales event, sellers must schedule a sale of at least 20% off to run from October 24 to November 17”

    Etsy wants 20% off?? Etsy will always make a profit from every sale while the Seller can make no profit, at all.

    From Walmart to Target to Amazon….all retailers are having early October sales to grab as much money from the consumer, as inflation is expected to limit buying power this holiday season.

    There is NO way I will discount ANY of my items at 20% off. This is desperate attempt on Etsy’s part to ask for such a deep discount. Etsy kept raising fees on sellers and now product prices are too expensive… I knew this would happen someday! How about if Etsy would eliminate the additional 12% Off-Site Ad fees so that Sellers can reduce their prices?? Sounds fair to me!

    Etsy got too greedy and now they are worried, as the U.S. is no longer supporting all that cheap money created by the Federal Reserve since the Financial Crisis of 2008.

    Etsy….what a stupid company with mindsets of children!

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