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Amazon Invites Sellers to Offer Deals for Prime Holiday Sales Event

Amazon Prime Early Access Sale 2022
Amazon Prime Early Access Sale 2022

Amazon invited sellers to participate in its upcoming Prime Early Access Sale being held next week. Amazon has stated that its new 48-hour event gives Prime members exclusive early access to holiday deals.

Amazon explained in a post on its Seller Announcement board on Friday: “As part of the event, we’re making it easier for Prime members to discover, shop, and save on your deals. New deals will drop throughout the event, allowing you to showcase products across all top categories, including electronics, fashion, home, kitchen, pets, and toys.”

Amazon had announced the holiday event on September 26, revealing the brand new holiday event, called “Prime Early Access Sale,” would begin October 11 and run through October 12 in 15 countries: Austria, Canada, China, France, Germany, Italy, Luxembourg, the Netherlands, Poland, Portugal, Spain, Sweden, Turkey, the UK, and the US.

When a seller replied to Friday’s invitation saying a week’s notice was not enough time for sellers to take advantage of the holiday-shopping event, an Amazon moderator said the event had been announced on June 1st in Seller Central where Deal submissions on recommended ASINs were open through August 5th.

In its announcement on Friday, Amazon told sellers that to participate in the Prime Early Access Sale, they should submit a Prime Exclusive Discount or Coupon before October 11, 2022. Friday’s invitation is available in a post on Amazon Seller Central. Let us know if you think Amazon gave sellers enough time to participate in a meaningful way.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.