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Etsy to Promote Labor Day Sales on Mobile Only

Etsy to Promote Labor Day Sales on Mobile Only

Etsy invited sellers to mark down prices in order to get visibility in its annual Labor Day sales event, but this year, Etsy is marketing the event only to shoppers on the Etsy mobile app. And while Etsy marketed it as a global event in 2021, this year the sale is limited to US and Canadian shoppers.

Also different this year is the amount by which sellers must discount their items. Last year, Etsy required a discount of at least 20% – and sellers had to be willing to ship internationally.

To participate this year, sellers must discount prices by at least 15% off from August 31-September 4 and then by at least 25% off from September 5-6.

And, Etsy told sellers, “To sweeten the deal, you can also set up targeted offers like Thank You coupons, Abandoned cart discounts, and Favorited item discounts.”

You can find the Labor Day sales event announcement on the Seller Announcement board. Etsy also published its August guide to key shopping dates and upcoming seller events on the Seller Handbook on Monday.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.