Etsy changed how it displayed prices in the UK in February but announced this week it was reverting back after hearing sellers’ concerns. In its original announcement, Etsy said the change to displaying price-plus-shipping would help sellers comply with the DMCC Act and would provide greater price transparency to buyers.
In Tuesday’s announcement, Etsy said it would return the listing price and add a line below it displaying price plus shipping to UK buyers.
“This keeps your item price clear, while helping buyers understand the full cost upfront,” it said. “As before, the total may update at checkout if delivery details change or items qualify for combined shipping. If it does, buyers will always see the updated final price before completing their purchase.”
As we reported in our coverage of the original change, some sellers said the price-plus shipping display in search results was a major problem, especially for low-priced items or for items where buyers purchase multiple items in a single transaction. For example, one seller said the change would show 4 of their items costing £92 instead of the actual cost of £83.
The original February 25th announcement along with the April 21st update is on the Etsy announcement board.
