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From LA to Columbus: Amazon to Open a Second Style Clothing Store

Amazon
Amazon to Open Second Clothing Store

Amazon will open its second clothing store later this year, a spokesperson told EcommerceBytes. The first Amazon Style physical clothing store opened in LA last month, and the second is slated to open in Ohio.

Amazon Style uses technology to help shoppers. “Using the Amazon Shopping app, customers simply scan an item’s QR code to send to a fitting room, or directly to the Pickup counter to purchase. Shoppers interested in trying on their picks receive a notification when their fitting room is ready, where they can use the in-room touchscreen to request additional sizes, colors, and styles or browse personalized recommendations that can be delivered in minutes.”

The second Amazon Style store will open at Easton Town Center in Columbus. You can read more about the opening of the first store in LA in this EcommerceBytes news article. Spanish newspaper El Pais reviewed the shopping experience at the LA Amazon Style store on Thursday. And below is Amazon’s video introducing the store 4 months ago.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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