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Shopify to Share Results of Experiments with Vendors

Shopify to Share Results of Experiments with Vendors

Shopify will run tests on how its merchants find third-party solutions, and the ecommerce platform will share the results of those experiments with third-party developers.

Unlike traditional online marketplaces like eBay, Amazon, and Etsy, which are virtually closed platforms, Shopify has embraced its “ecosystem” of third-party developers and makes their tools (“apps”) easily findable for the sellers who need them.

Shopify paid over $441 million to developers who create apps for users of its platform last year.

In an announcement this week, Shopify explained its plans:

“We want to make it easy for merchants to find apps and themes that solve their business’ unique challenges. To do that, we’ll be experimenting across Shopify surfaces to learn how merchants get what they need from the ecosystem. Whenever possible, we’ll share the details of those experiments —what we’re testing and what we learn—directly to the developer community through email, blog posts, and social channels.”

The average Shopify merchant uses 6 apps to manage their business. “This natural alignment between merchant and developer success is a cornerstone of our platform strategy,” Shopify said. “We’re going to be experimenting with new approaches so we can learn how best to help merchants and make our ecosystem safe, simple, and personalized.”

You can read the full post on the Shopify blog.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.