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Walmart Fulfillment Runs Promotion to Lure Third-Party Sellers

Walmart Fulfillment Runs Promotion to Lure Third-Party Sellers

Walmart is offering an incentive to entice sellers to try its WFS fulfillment service, which it launched two years ago in February 2020. The company’s Chief Financial Officer Brett Biggs told Wall Street analysts last week that the expansion of WFS has been key to bringing more sellers to Walmart’s Marketplace. “Growing eCommerce Marketplace and WFS have been a priority over the past couple of years as we’ve invested to expand fulfillment capacity, introduce new services for sellers, and double the number of items available for customers. In fact, we expect to have over 200 million items in our eCommerce assortment by the end of the year,” he said.

The Walmart promotion comes as Amazon has seen long-term success with its FBA fulfillment program (56% of Amazon’s unit sales in Q4-2021 came from sellers including FBA orders) and as eBay promises to expand its fulfillment service globally in partnership with Orange Connex.

Walmart’s Vice President of Walmart Fulfillment Services (WFS) Jaré Buckley-Cox said the program has seen significant growth over the past 2 years, writing in today’s announcement: “Last year, U.S. GMV fulfilled by WFS grew 500%, and we are expecting robust growth to continue.” And it’s benefitting sellers – “Many sellers who use WFS to fulfill their items are seeing on average 50% sales growth for those items,” she said.

Buckley-Cox spent 8 years at Amazon before arriving at Walmart in 2018.

Walmart’s promotion is designed to make it less costly to try out the service. Walmart is offering incentives to sellers who sign up for WFS and send (“inbound”) at least one item between Feb. 21 and April 30, 2022. Sellers receive free storage and 10% off fulfillment for the first 90 days.

Items arrive in a Walmart box and are categorized as “fulfilled by Walmart,” which the company says help build credibility with customers and further drives trust and transparency.

Walmart’s Buckley-Cox said in a comment on LinkedIn today, “From the very beginning it was our vision to build WFS for sellers to grow their business based on the principles of trust, transparency and partnership. It has been exciting to see the response in the seller community! We grew by more than 500%! We are looking forward to extending this opportunity to even more sellers.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

One thought on “Walmart Fulfillment Runs Promotion to Lure Third-Party Sellers”

  1. Given their marketplace is and has been such a giant ongoing disaster for sellers thru terrible design, policies and lack of real seller support I can just imagine all the additional headaches this will cause for sellers. (Where did my inventory I shipped you go? Let me check with the non-functioning seller support). When it comes to e-commerce Walmart just lurches sideways from expensive disaster to expensive disaster.

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