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Etsy Ready to Pounce on Post-Christmas Shoppers

Etsy Ready to Pounce on Post-Christmas Shoppers

Etsy is ready to pounce on post-Christmas shoppers with a sale that kicks off on Boxing Day, a traditional UK holiday commemorated on the day after Christmas.

Etsy’s “End of Year Sales Event/Boxing Day Sales Event” will run December 26 through January 9. In order to participate, sellers must offer a discount of at least 20% off during that period.

Some sellers may be looking for a post-holiday break, others may be looking to clear out inventory for the New Year. But the required 20% discount may be too steep for some sellers.

We visited the Etsy forums to see if sellers were discussing the Boxing Day sales event. After browsing and searching, we came up empty handed, though we did come across an interesting discussion about unwelcome items showing up in sellers’ listings in the “Explore Related Searches” section. The thread was titled “Holiday Boobs … Really?” and it was pretty much what it sounds like.

If you have thoughts on Etsy sales events (or unrelated items showing up in your listings), share them below.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

One thought on “Etsy Ready to Pounce on Post-Christmas Shoppers”

  1. I have run a few sales in December already and do not think I will participate in this one. This year has been insanely busy, definitely ready for a break. Feel burnt out honestly. Kept getting messages the past few days if an item would arrive in time for Christmas. No, just no. Turned off express mail service and pushed out the shipping date to three days or more.

    Can not help but wonder if Etsy’s end of year sale is due to their fourth quarter numbers being low? There is a lot of threads in the forums about a slow December. Even November wasn’t as hot as they expected.

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