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eBay Calls Q2 Results Strong as It ‘Simplifies’ Portfolio

eBay Calls Q2 Results Strong as It 'Simplifies' Portfolio

eBay GMV (gross merchandise volume) was down 7% year-over-year in the 2nd quarter, but that’s comparing sales to the same period last year when GMV grew 31% due to COVID-19, making it a difficult comparison. eBay characterized its second quarter performance ended June 30, 2021 as “strong” and “better than expected.”

eBay grew revenue 14% to $2.7 billion, helped by fees from sellers for payment-processing and ads.

The company said 71% of global on-platform volume was processed through managed payments in the second quarter, and it exited the quarter with that number over 80% and with over 13 million sellers migrated globally.

eBay also revealed that Promoted Listings ads delivered almost $224 million of revenue in Q2, up 14% on an as-reported basis and up 8% on an FX-Neutral basis.

eBay CEO Jamie Iannone said in Wednesday’s press release:

“Today I am pleased to announce another strong quarter. In Q2, on an apples-to-apples basis, all key business metrics met or exceeded expectations and revenue growth was driven by the acceleration in our payments migration and growth in advertising.

“During the quarter, we hit several important milestones in our ongoing transformation, including the transition of eBay’s Classifieds business – a deal that has already delivered exceptional shareholder value – and the announcement of the sale of our Korean business. We are simplifying our portfolio and growing our core while delivering significant shareholder value.

“We remain relentlessly focused on accelerating our product innovation by harnessing the power of next-gen technology and creating a more seamless experience for sellers. We are delivering innovative category experiences for buyers and quickly evolving in our pursuit to be the best global marketplace to sell and buy.”

Interestingly, eBay annual active buyers declined by 2% in Q2 for a total of 159 million global active buyers, while annual active sellers grew by 5%, for a total of 19 million global active sellers.

eBay also announced its Board of Directors expanded share repurchase authorization by an additional $3 billion.

You can find the full announcement with charts and guidance on the eBay Inc. corporate blog.

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

5 thoughts on “eBay Calls Q2 Results Strong as It ‘Simplifies’ Portfolio”

  1. “eBay grew revenue 14% to $2.7 billion, helped by fees from sellers for payment-processing and ads.”
    By having your own website, THAT 14% COULD HAVE BEEN YOURS ! ! ! !
    I’m doing well on my own. It was a gamble that paid off.
    Ebay articles are synonymous with Etsy articles.
    Not going back to Etsy anytime soon. It’s a complete waste of my time.
    And I haven’t had a STUPID buyer in a long long time.
    Selling “venues” are biting the dust. It’s only a matter of time til the sellers of ordinary dime a dozen items go back to work offline .

  2. “eBay grew revenue 14% to $2.7 billion, helped by fees from sellers for payment-processing and ads.”

    INDICATING that they main website/marketplace is failing/not growing as it should …

  3. eBay grew revenue because of the fee’s charged on sales tax on item and shipping, increase postage and $.30 transaction fee

  4. Hi Ina, I saw your appearance on Good Morning America and highly applaud you for your actions in bringing suit against eBay. It is about time that people do stand up to the tyranny that seems to be pervasive here in the States. I wish you great success with this action. For anyone that cares to find out more about this, I suggest you get on YouTube and search for, “Couple speaks out about alleged harassment by eBay executives”. It certainly is an eye-opener!

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