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Facebook Pay Spills over into Other Platforms

Facebook Pay Spills over into Other Platforms

Facebook allows users to pay for products and services using its digital wallet, and now it’s expanding Facebook Pay beyond its own platform and into the stores of online merchants, beginning with Shopify.

Facebook lets brands, merchants, and individual sellers offer its digital wallet across its apps and platforms, including Facebook, Instragram, Messenger, and Portal.

On Wednesday, Facebook announced the following:

“Starting this August, businesses in the US who use participating platforms will have the ability to enable Facebook Pay as a payment option directly on their websites, giving their customers the ability to speed through checkout without having to re-enter their payment information.”

Facebook is starting the rollout with ecommerce platform Shopify and expects to expand availability with additional platforms and payment service providers over time.

The value proposition for online sellers: “Facebook Pay is designed to help businesses drive conversion higher by giving customers a low-friction and mobile-friendly way to pay online.”

Online publication Pymnts.com noted the challenge and the potential for the social media site: “While Facebook Pay is still only used by a small fraction of the consumers who currently buy goods and services in-store and online with Apple Pay or Google Pay, the social media giant’s 2.8 billion monthly active users is a formidable base from which to grow its newest revenue stream.”

You can learn more about Facebook Pay’s off-platform expansion on the Facebook website.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.