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Etsy Runs Flash Sale But Only through Its Mobile App

Etsy Runs Flash Sale But Only through the Mobile App

Etsy is running a flash sale on Friday, May 7, but only through the Etsy mobile app. The marketplace sent an email to shoppers on Thursday advertising 20% off or more, with a subject line: “Tomorrow” bookended by trumpet emojis.

The body of the email stated the following:

20%+ off (only on the app)
Ready those fingers, one of a kind fans. Get the Etsy app to access our flash sale, happening tomorrow. Incredible deals on creative finds? That’s music to our ears!

While Etsy called it a flash sale, it appears the sale is subsidized by participating sellers. “Sales terms may vary. See individual listings for details,” the email stated.

Typically Etsy will make an announcement letting sellers know how to participate in such events, though we can’t find an announcement on its board about Friday’s sale.

It’s not unusual for retailers and marketplaces to run promotions designed to encourage shoppers to download their mobile apps.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

2 thoughts on “Etsy Runs Flash Sale But Only through Its Mobile App”

  1. Etsy has NO BUSINESS calling for sales, coupons, and all that other nonsense.
    Etsy is a head with no body. On the floor looking up wishing it had our talent.
    Maybe a BIG LAW SUIT against Etsy will teach it where it belongs.

  2. That’s how you know it’s mostly Chinese junk.
    American Artists pride themselves to the point where price reducing schemes are foo.

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