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Bonanza Kicks Off Social Media Campaign on April 7

Bonanza marketplace
Bonanza Kicks Off Social Media Campaign on April 7

Bonanza is kicking off a social media marketing campaign on April 7th and invited users to help it amplify the message and drive traffic to the site.

The online marketplace reminded sellers that when they add their referral ID to their posts, they pay no commission fee from the resulting traffic to their Bonanza booth.

“We’re going to be hitting Facebook, Instagram and Twitter on the week of April 7th with shareable posts,” Shelly Breuer (aka BonanzaShelly) wrote in a Bonanza blog post announcing the initiative.

“We’ve put together a trickle-down campaign to raise awareness for the Bonanza site that will benefit all sellers. Let’s flood social media in a sort of spirit week at Bonanza,” she wrote.

The campaign will use the hashtags #shopBonanza, #Bonanzamarket, and #Bonanza. “During the week of April 7th, visit our social media pages and follow us. Share our Get the Word Out campaign posts with your community.”

The post contains links to the marketplace’s pages on social media, the full post is on this page of the Bonanza blog.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

One thought on “Bonanza Kicks Off Social Media Campaign on April 7”

  1. WOW, when I think of back in the beginning with all the efforts the sellers did to promote themselves and Bonanza and Bonanza just sat back doing nothing to promote their site. Bonanza has the computer geeks and could easily search places where free or minimal payment to promote that site back in the days.

    It’s a Pay to Play site to sell there and they still want the sellers to get traffic to that site. The carrot – free fees for that traffic.

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