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Amazon Turns to Sellers to Fill Spring Clearance Shelves

Amazon Turns to Sellers to Fill Spring Clearance Shelves

Amazon is again turning to sellers to fill clearance shelves in its Amazon Outlet store, which it tags, “Overstock items at under-budget prices.”

Amazon told sellers who store inventory in its warehouses through the Fulfillment by Amazon (FBA) program that Amazon Outlet provides them the opportunity to improve inventory health. “Featuring products via Amazon Outlet can help you boost sales, improve cash flow, optimize inventory levels, and reduce storage fees,” it wrote in an announcement on Wednesday – and said there were no additional fees to participate.

Amazon hates slow moving inventory, and it’s looking for seasonal items, telling sellers it will highlight certain categories on Amazon Outlet, giving increased exposure to eligible items in categories such as Lawn & Garden, Sports, Outdoors, Tools & Home improvement, and Apparel in the outlet store. “Customers who often shop in these categories will be able to find outlet through Amazon home page advertising, direct email, and more.”

You can find the full post for FBA sellers on Amazon Seller Central.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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