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Poshmark Launches Pets Category: Haute Couture for Fido and Fluffy?

Poshmark
Poshmark Launches Pets Category

Social selling-app Poshmark launched a new category this week for pet owners that will include a variety of new and secondhand pet accessories, supplies, toys, and other essentials for dogs, cats, fish, reptiles and other pets.

“Shoppers can expect to discover and shop budget-friendly items that are stylish, personalized, and curated by Poshmark’s community of engaged sellers,” according to the announcement.

The company noted that, in accordance with its guidelines, “all secondhand items will need to be clean and in good condition.”

Poshmark noted that users had already been selling pet accessories before the formal category launch. Items available in the new Pets category include:

Accessories: collars, leashes, outfits, harnesses
Homes: cages, carriers, aquariums
Toys: everything from hamster wheels to feather wands
Grooming: brushes, shampoo, sprays
Mealtime: bowls, feeders
Sleep: beds, blankets

Poshmark encouraged members to follow the hashtag #PoshPets. “Through this launch, pet owners can now experience the fun and social aspects of Poshmark while also connecting with a community of fellow Poshmark pet owners.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.