Sponsored Link
Email This Post Email This Post

BigCommerce Cyber Week Sales up 74% in 2020

BigCommerce Cyber Week Sales up 74% in 2020

Ecommerce platform BigCommerce said it saw merchant sales grow 74% globally during the 5-day shopping period spanning Thanksgiving through Cyber Monday (November 30) compared to the same period last year.

BigCommerce shared the following Cyber-Week data:

  • Sunday (November 29, 2020) saw the highest YoY increase in overall GMV; however, Black Friday was the most popular day for making purchases over the five-day period.
  • Year-over-year, the number of orders occurring during Cyber Week increased by approximately 48 percent, highlighting the fact that consumers were buying more online this year.
  • At an industry level, Sporting Goods, Furniture and Apparel saw the largest YoY GMV increases during Cyber Week.
  • The United States, United Kingdom and Australia were the top-selling countries worldwide during Cyber Week, with Texas, California and Florida driving the highest GMV in the US.

BigCommerce based Cyber Week data on a comparison of total platform sales that occurred between November 28-December 2, 2019 and November 26-30, 2020 gathered from thousands of small, mid-sized and enterprise global retailers selling on the BigCommerce platform.

The company also boasted that the BigCommerce platform saw 100% performance uptime, “marking the seventh consecutive year of zero reported site downtime during the peak holiday period.”

The full announcement can be found on the BigCommerce press page.

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.