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Bonanza Invites Sellers to Its Sitewide Holiday Sale

Ina Steiner
Bonanza marketplace
Bonanza Invites Sellers to Its Sitewide Holiday Sale

Bonanza is kicking off a sitewide sale on December 3rd, and it invited all sellers to participate by creating a coupon with the code, BonanzaHolidays2020.

Although the coupon code will share the same name as other sellers, the discount an individual seller creates will be unique to his or her booth – sellers can choose any percent discount on their coupon.

Bonanza encouraged participants to market the event by sharing the code on social media, forums and in emails – and it said it would do its part too: “Bonanza will share the coupon code “BonanzaHolidays2020″ on Instagram and Facebook. We’ll send email notifications to buyers. We’ll also post it to our community forum!”

The marketplace offered this caveat to sellers: “If you have any other coupons that are active, you may want to remove them for now, so buyers don’t use more than one.”

The sale is aimed at shoppers looking for last-minute deals in early December when shipping is still a safe bet to arrive by December 24, Bonanza said. The sale will run through December 10th, 2020, read the full announcement on the Bonanza blog.

Written by 

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.

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3 thoughts on “Bonanza Invites Sellers to Its Sitewide Holiday Sale”

  1. Well this Bonanza “Sitewide Holiday Sale” is a bit of a letdown.

    I’m sure there are a mentions not visible to me while conducting a generic search, but I just searched both Instagram and Facebook for “BonanzaHolidays2020”:

    Facebook: 1 result
    Instagram zero results

    Unless I’m missing something, this is purely a social play encouraging Bonanza sellers to use the same coupon code in hopes of spinning-up network effect flywheel to generate traffic (and sales) – there’s no Bonanza-subsidized incentive for sellers or buyers?

    Bonanza, sadly was one of the marketplace venues with decelerating October traffic (approx -5% according to Similarweb).

    One suggestion – make a quick pivot (or note for next time you do this) to use a hashtag (#BonanzaHolidays2020) instead of just the word-mashup text across all social channels (and Google).

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