Etsy is monitoring postal delays and is fine-tuning the estimated delivery dates it displays to shoppers, it told sellers on Friday
As an Etsy help page tells buyers, “the estimated delivery date is based on a combination of the processing time for the items you ordered, the transit time, and today’s date.”
In Friday’s announcement, Etsy explained that in calculating the estimated delivery dates it shows shoppers, “we take information from your shipping profiles, like processing times and choice of carrier, and combine it with our carrier data.”
“You shouldn’t pad your processing times with extra days to account for carrier delays,” it advised.
“We look at all the data we have about the millions of Etsy orders shipped via the United States Postal Service to shoppers in the US, so we can quickly spot any delays,” and it updates estimated delivery dates regularly “to account for changes in how long it’s taking packages to be delivered.”
So what’s new?
“Next week, we’ll start making those estimates even more accurate by looking at how long USPS packages are taking to arrive between zip codes. If there are delays on that specific route, we’ll update estimated delivery dates on listings that use calculated shipping profiles to let your customers know.
“Showing these delivery estimates at the listing level means we can give shoppers the most up to date estimated info they need before making their purchase without turning away holiday shoppers who aren’t seeing delays in their zip code.”
You can find the full announcement on the Etsy Announcement board.