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Etsy Shares Holiday Sales Tips Based on Shopper Surveys

Etsy Shares Holiday Sales Tips Based on Shopper Surveys

Last week, Etsy invited sellers to participate in its Cyber Week Sales Event – a minimum discount of 20% is required to be eligible for exposure.

This week, Etsy shared some tips for sellers to optimize holiday sales, basing its recommendations on a September 2020 survey of 860 Etsy shoppers and an August 2019 survey of 709 Etsy shoppers.

Because most survey respondents said they purchase items for themselves in addition to holiday gifts during Cyber Week, Etsy recommended sellers consider offering sales on popular self-purchases, as well as bundles (“one for me, one for you!”)

It also recommended sellers consider including personalized/customized items or offering discount engraving/customization on relevant items in sales for Cyber Week this year.

And it found that shoppers want retailers to ship gifts to their recipients directly – 7 in 10 buyers reported planning to have gifts mailed directly instead of delivering them in person – so consider including optional gift-wrapping/personal note options for purchases, Etsy recommended.

You can read the full post on the Etsy board.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.