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eBay Loses Chief Marketer Going into the Holiday Season

eBay
eBay Loses Chief Marketer Going into the Holiday Season

eBay Chief Marketing Officer Suzy Deering announced on Friday she is leaving the company. The news comes as eBay celebrates the 25th anniversary of its founding – and, even more relevant – ahead of the all-important holiday shopping season. (See update below.)

Writing of her departure in a LinkedIn post, she said, “I made my decision now based on the accomplishments and overall strength of the brand.” However, she did not indicate she was leaving for another company or share her future career plans, other than to say the decision was not easy but that the timing was right to pursue other opportunities.

That leaves open to speculation that eBay may be in a cost-cutting mode, perhaps adjusting to life as a much smaller company after caving to pressure from activist investors to sell its StubHub and classifieds businesses this year.

Deering had worked for some major brands before joining eBay in August 2015 shortly after the separation of eBay and PayPal, replacing Richelle Parham, who had joined eBay in late 2010 and left in February of 2015.

Deering’s departure leaves 3 women on the 12-member leaders cadre at the company. She joined the “Our Leaders” gallery in 2020 after Kris Miller went missing in January.

Deering’s full post on LinkedIn follows:

“Almost five years ago to the day, I started my career with eBay. It was the most exciting time since it was post PayPal separation and on the second day of the job I experienced one of the most amazing moments…Our 20th Anniversary celebration with our sellers. The stories shared about life changing events due to the power of the eBay platform were indescribable. I remember the chills of pride and happiness to have the opportunity to work for this amazing brand. So, to state the obvious, my decision to leave was anything but easy. It’s been humbling to be part of a brand that is purpose-driven at the core and filled with so many passionate and talented people and sellers.

“I am grateful for the opportunity that I have had to lead the Global Marketing team. This is an organization full of incredibly skilled professionals. I am extremely proud of the work the team has done and continues to do to drive the overall direction of the business.

“I made my decision now based on the accomplishments and overall strength of the brand and I’m excited to see eBay accelerate as the company heads into the next 25 years. Again, this decision was not an easy one, but the timing is right for me and it’s time for me to pursue other opportunities.”

You can find the full post on her LinkedIn activity feed.

Note: AdWeek reports Deering will stay through mid-October to help eBay prepare for the holiday shopping season.

Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

9 thoughts on “eBay Loses Chief Marketer Going into the Holiday Season”

  1. Another executive sees the writing on the wall and jumps ship. This is really bad timing for Ebay to be losing or changing upper management unless things are much worse there than we can even imagine. If she left without even having another job lined up. This move me start wondering if that indictment against “Former” Ebay employees is going to impact Ebay in ways that they thought they were protected against. I know nothing has really been disclosed by any interested parties, but I still believe that Ebay is going to wind up being involved or at least held criminally liable for what happened. I also believe it is going to impact how they do business going forward and may result in many changes to the TOS that they have continued to shove down our throats all these years that have been in the grey area at best but probably in violation of various laws and regulations.

    Just my thoughts and opinions based on other companies histories and also a bit of personal experience while working as a CFO for a company that would eventually be set up with a sting and prosecuted under RICO. They did not need my testimony, in fact i was never contacted, but my replacement felt the brunt of things for not fixing the problems (I made him aware of them before I left) or resigning as I did. I think that once that indictment gets to court (unless they all take plea deals) that Ebay is going to find itself in as much, if not more, trouble than the original people who were named in the indictment!!

  2. The CMO speaker slot at recent eBay Open events was consistently the least inspiring session. The opportunity to put clear water between eBay and other ‘general merchandise’ sites was missed. We were given a very generic, agency produced (?) presentation which made little mention of anything really unique about eBay.

    One year she filled the time with an exposition on how we should all embrace millenials as they were the future of eBay – the take-out was that the vision for the future was that sellers should be selling new, branded floral backpacks (the example of the ‘ideal’ product she used) to affluent female millenials ordering via their phones, triggered by social media posts.

    I did a quick straw poll of all the folks I spoke to at lunch afterwards as to whether this would make them do anything differently. Of course the answer was that they would continue to source at yard/estate sales, thrift stores, flea markets etc. The gap between eBay’s C-Level thinking and the reality of how their business actually works was very obvious.

    This is the lady who produced the TV commercial knocking Amazon for their platform instability. ‘Nuff said.

    And who created the “fill your cart with color” campaign, which they had to explain to us was a swipe at Amazon who they said was represented by beige in the commercials. I didn’t get it, so goodness only knows whether Joe Consumer ever figured that one out? It has to be one of the dumbest calls to action ever. Even if I do get message, I don’t understand what you’re asking me to do. Millions of dollars wasted.

    I only spoke to her briefly a couple of times so I can only judge based upon the Open presentations. Seemed to me that she was a vestige of the JD era who didn’t seem to grasp that her job was to redefine eBay as something unique and apply marketing leverage to the depth of expertise of its sellers and the vast range of one of a kind inventory that they have access to.

    Hopefully they’ll hire someone with some ideas to differentiate the platform rather than just re-heat the approach of the last few years. I don’t care if it’s a man or woman provided that they know what they are doing.

  3. Many shopping websites add seller fees. This change is just beginning. We also opened a store STUDS on Facebook to promote many high-quality products. We had many customers from ebay and other website, but that site down last year before, but this year due to COVID-19, our trade was seriously affected. Hope to seize this opportunity before they charge.

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