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eBay Plugs Certified Refurbs from Select Sellers

eBay
eBay Plugs Certified Refurbs from Select Sellers

eBay cited a recent survey to tout the popularity of refurbished goods and promoted its portal that offers certified refurbs from select sellers.

According to the survey, “90% of respondents said they are now buying refurbished and pre-owned to save while getting exactly what they want,” eBay executive Jordan Sweetnam wrote in a post on Monday. The survey showed 75% of them were doing so for cost and convenience.

eBay commissioned Wakefield Research to survey 1,000 adults in April, and Sweetnam published an infographic with further findings. Not surprisingly, shoppers cited “lowest price” as the most important factor when buying refurbished.

Sweenam wrote, “While some of the shift in spending reflects the current environment, much of this is driven by long term changes in consumer preference that we expect to continue for the foreseeable future.”

He then pointed to eBay’s “Certified Refurbished page” that features “trusted, like-new items from eBay-approved sellers.” Items listed on the hub come with the following protections:

  • 90-day warranty
  • 30-day returns
  • eBay Money Back Guarantee

eBay’s Certified Refurbished portal allows shoppers to shop by brand, product category, or “featured events,” such as “Spotless savings on vacuums.”

You can find Sweetnam’s post on the eBay Seller Announcement board.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

4 thoughts on “eBay Plugs Certified Refurbs from Select Sellers”

  1. I’m not totally against this but it’s value can’t be determined until we see how they execute.

    I was in the 2nd hand mobile phone business for 10 years and had a decent eBay store for a while so I have some first hand experience.

    Honestly I would prefer to buy a used device from the original user rather than a refurbished product because everything from one sellers definition to actual quality of a “refurb” job greatly varies from one seller to the next.

    It can be beneficial for the end user to have a baseline standard for a refurbished product by category instead of it being so broad that a retail buyer has to research one step down somewhere in a listing description just exactly what the seller classifies as “refurbished”.

    To execute successfully eBay will need to define this criteria across specific categories and communicate it to both buyers and sellers who uphold those standards and a transparent policy for seller qualification.

  2. Just what we need! More junks on eBay by questionable sellers. Don’t want no beat up pieces of electronics slapped back together by grubby hands! There is a reason cars have to carry a SALVAGE TITLE when they are “refurbished”.

  3. IDK. It would have to be 60% or less for me to even consider it. First off, theses no manufacturers warranty.
    These other warranty deals to cover are not worth it. There is a deductible, and you pay shipping most of the time. So whats the point of that. In a couple of months, if your purchase seems to crap out, your stuck with a paper weight.

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