Top Categories and Regions for Amazon Handmade Goods

The top categories on Amazon Handmade are Home, Jewelry, and Accessories, and California, Arizona, North Carolina, Michigan, and Pennsylvania are among the top states with the highest population of “makers” (artisans, crafters, and artists) selling in the Amazon Handmade store.

The company published the statistics on Friday and said San Diego, Portland, and Las Vegas are among the top cities with the highest population of Amazon Handmade sellers.

The company said sellers on Amazon Handmade come from all 50 states and over 80 countries around the world, but it didn’t provide statistics on international sellers.

The top 10 states with the most Makers are:

California
Texas
New York
North Carolina
Washington
Georgia
Pennsylvania
Illinois
Michigan
Arizona

The top 10 cities with the most makers are:

New York, NY
Los Angeles, CA
Miami, FL
Las Vegas, NV
Portland, OR
Phoenix, AZ
San Diego, CA
Seattle, WA
Chicago, IL
Austin, TX

The top product categories for makers are:

Home
Jewelry
Accessories
Kitchen & Dining
Clothing

Note that those categories are where the largest number of makers are selling products, not the top-selling categories, though they may be one and the same.

Amazon Vice President of Small Business Nicholas Denissen said in the announcement, “Small and medium-sized businesses selling in Amazon’s stores had a record-breaking year in 2019, with nearly 25,000 American small and medium-sized businesses surpassing $500,000 in sales. We will continue to invest billions of dollars in tools, services, people, and programs – like Amazon Handmade – to help these businesses grow and succeed.”

Amazon has a landing page on AboutAmazon.com dedicated to its efforts to supporting small businesses.

And you can find Friday’s press release on this page of the AboutAmazon.com website.

Ina Steiner

Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.