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eBay Reveals Top Categories for Charitable Fundraising

eBay Reveals Top Category for Charitable Fundraising

In 2019, over 19 million items were listed to benefit charities, and eBay buyers and sellers raised over $112 million for charity organizations globally last year. That’s a 10% increase over 2018. eBay also revealed the top categories for charitable fundraising: Electronics and Books, DVDs and Music topped the list.

eBay said it’s also seeing an increase in the number of charities who use its marketplace to help with fundraising and said there were over 83,500 charities enrolled on eBay. $101 million was raised globally by charities selling directly on eBay, up 22%, from more than 8.5 million listings.

In the US, over $68.5 million was raised by charities selling on eBay, including community-based Goodwill organizations, which collectively raised almost $28 million in 2019 (up 12% from the prior year).

The top US-based charities for funds raised on eBay for Charity in 2019 included Seattle Goodwill, GLIDE, Goodwill San Francisco, human-I-T, and the Salvation Army.

eBay has also unveiled that the Electronics category jumped up a spot to become the top category on eBay for Charity. The Top 5 categories by funds raised in 2019 were the following:

  • Electronics – $16.5m funds raised
  • Books, DVD’s and Music (Media) – $14.5 million funds raised
  • Fashion – $14 million funds raised
  • Collectibles – $12.5 million funds raised
  • Tickets, experiences and other (Lifestyle) – $10.5 million funds raised

You can find Friday’s press release about eBay for Charity on the eBay Inc. corporate blog.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.