Sponsored Link
Email This Post Email This Post

Social Shopping? Meh, according to Shopkick Survey

Facebook
Facebook

Most consumers don’t plan to shop on social platforms in the new year, according to new survey results released by Shopkick, maker of a shopping rewards app. That said, Facebook is the most popular of the social platform, according to Millennials, Gen X and Boomers (26 percent, 26 percent and 29 percent, respectively).

As for Gen Z – they are the only generation more likely to shop on Instagram (20 percent), according to the data based on a survey of 16,721 users between December 6 and December 12, 2019.

Other findings from the Shopkick survey:

  • Eight-two percent of consumers said seeing, holding or demoing a product in-person makes them more inclined to actually purchase at the counter.
  • Seventy-three percent of consumers across generations plan to shop more frequently at retailers that align with their core values, with 64 percent planning to spend more money at those retailers.
  • Eighty-eight percent of shoppers plan to use their mobile devices while shopping in-store, with consumers reporting they’ll do so most often to find deals and coupons or to price compare.
  • Fifty percent of consumers plan to use their mobile devices in-store more frequently in 2020.
Ina Steiner on EmailIna Steiner on LinkedinIna Steiner on Twitter
Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

Leave a Reply