eBay is recommending sellers use a third-party tool called Optiseller to fill in product attribute gaps in their listings (aka Item Specifics).
Previously eBay had been pushing sellers to add UPC codes to their listings to help fulfill former eBay CEO Devin Wenig’s vision of having an Amazon-like product catalog approach to the marketplace.
In February’s Early Seller Update, eBay announced it was instead going to require sellers to concentrate on adding Item Specifics to help it organize listings:
We’re making it easier for you to take advantage of product-based shopping
In 2018, we introduced product-based shopping, which helps buyers find your items quickly and easily. Organizing the world’s largest catalog is a massive undertaking. Building on the work you’ve helped us complete so far, moving forward we are simplifying our ask of you. You will be able to optimize your listings for product-based shopping by simply providing complete and accurate item specifics when you list. Accurate item specifics will allow us to monitor which elements are most important to buyers within the shopping experience. As we identify key item specifics that contribute to increased traffic and sales conversion, we will highlight these item specifics in Seller Hub so check often to optimize your listings.
On Monday, eBay.com joined other international eBay sites in promoting a third-party tool called Optiseller “to help you identify listings with missing Item specifics.”
eBay explained in its announcement:
As previously announced, we’re gradually introducing requirements for Item specifics that will not only help your buyers find your products more easily, but will also help to increase the likelihood of your item selling.
Adding Item specifics to your existing listings can be time-consuming, so we’re introducing the Optiseller Aspect Finder Tool to help you quickly identify and correct your existing listings that are missing key Item specifics.
Optiseller & eBay have been partners for a year now, and the tool has proved very helpful for sellers to meet new item specifics requirements. The Aspect Finder tool has now processed 67 million listings across around 5000 sellers from 26 countries selling into 5 markets.
Optiseller Aspect Finder is free of charge until 31 December 2019, so for the next few months, you can use the tool to automatically review your listings, identify which ones are missing required Item specifics, find suggested values and easily update them. You can then use the report to update your listings directly on eBay in bulk or through your listing tool.
eBay linked to the Optiseller.com website where sellers could find more information.