Two years after becoming CEO of Etsy and going on a cost-cutting regimen, Josh Silverman showed his commitment to marketing by hiring a Chief Marketing Officer.
Ryan Scott will join Etsy on June 24, 2019, in the newly created position and will be responsible for digital marketing, advertising, brand, communications, and market research and international growth initiatives “as Etsy scales its brand and performance marketing operations,” according to the announcement.
Etsy described his background as follows:
“Scott brings extensive management and marketing expertise to his new role. As CMO of Slice (a digital marketplace for pizza ordering), he was responsible for leading the end-to-end consumer experience, including product development, as well as growing brand affinity and user adoption. Prior to joining Slice, Scott was the CMO of SoulCycle, where he expanded the brand into digital media and performance marketing, and held the position of Co-CEO at Pond5, a marketplace for royalty-free media. While there, Scott rebranded the company and built its sales and marketing teams. Previously, Scott spearheaded marketing and operations at Seamless as the company’s first CMO, repositioning the brand to consumers, including changing its name to Seamless, and driving rapid mobile adoption and market expansion through its merger with Grubhub in 2013.”
Silverman will look to the new CMO to increase the frequency of return visits by Etsy buyers, many of whom come to the site once a year for a calendar holiday or special occasion, the CEO noted recently.
Scott will be based at Etsy’s headquarters in Brooklyn, NY and report to Silverman.
SOURCE: Etsy Press Release