Amazon Treasure Truck program is launching pop-up kiosks in the UK this month, beginning at rail stations across London. Amazon Treasure Truck travels to cities all around the UK several times a month featuring offers and immersive events. Customers sign up to be alerted to the dates and featured products via text.
As it explains on the Amazon.com website, sometimes pickups are available beyond the Truck – in a park, at a mall, or inside a store. The Treasure Truck page also links to an application for those interested in having Amazon feature their product on Treasure Truck or interested in offering an outdoor space as a Treasure Truck pickup location.
Amazon Treasure Truck Country Leader Suruchi Saxena Bansal said, “Kiosks are a natural extension of the exciting shopping experience of Amazon’s Treasure Truck. Whether you’re on the way to work or heading home for the day, Amazon customers and passersby will have a fun and convenient way to shop for an amazing deal, get their hands on a trending product or take part in a fun event. Kiosks will help turn an ordinary day into something a bit more special.”
The first kiosks appeared at London stations on June 5th. Participating stations include Charing Cross, King’s Cross, Paddington, Liverpool Street and London Bridge
Treasure Truck launched in Amazon’s hometown of Seattle in February 2016 and has since expanded to a further 24 U.S. cities.
The UK Treasure Truck visits 16 cities: London, Manchester, Liverpool, Sheffield, Leeds, York, Birmingham, Coventry, Portsmouth, Southampton, Nottingham, Leicester, Windsor, Maidenhead, Reading and Slough. Previous offer days have included an immersive Star Wars experience with Philips and the in-demand Nintendo Classic Mini: Super Nintendo Entertainment System.