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Amazon Says Phone Compatibility Can Reduce Returns

Amazon
Amazon Says Phone Compatibility Can Reduce Returns

Amazon is rolling out new rules that require sellers/brands to provide compatibility information for certain product pages, saying it will help reduce returns and negative reviews – and help ensure a positive customer experience.

The new policy affects product pages for wireless accessories – sellers must provide phone model compatibility information.

Amazon said sellers can use the Listing Enhancements tool to identify which ASINs require the update. For instructions, “see the Enhance listing in bulk from your Manage Inventory section on the Enhance your listings page.”

Amazon allows shoppers to filter search results by phone model when searching for wireless accessories, so in addition to reducing returns, it may help boost visibility.

The policy takes effect on June 19, 2019.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com.

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