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BigCommerce Brings Commerce to Content

BigCommerce Brings Commerce to Content

Ecommerce platform BigCommerce is helping to bring commerce to content with yet another WordPress service. In its words, it’s seeking to “empower merchants to take advantage of the trend toward contextual commerce.”

BigCommerce has partnered with Nexcess to bring BigCommerce for WordPress, a full-featured ecommerce plugin that integrates WordPress with BigCommerce’s API-driven ecommerce platform, to WordPress sites hosted on the Nexcess Cloud.

“When combined with the strategic steps BigCommerce has taken over the last several months (launching BigCommerce for WordPress, partnering with Acquia and partnering with WP Engine), a bigger picture emerges,” a spokesperson told us. “Consumers increasingly want the ability to make purchases directly from the sites where they go for information (e.g. the rise of Instagram Shopping), and merchants are working hard to embed shopping experiences in their content.”

BigCommerce Chief Development Officer Russell Klein said, “We’ve witnessed just how quickly merchants can grow from a small business to an international brand, and with this new offering, even enterprise-level retailers can continue to deliver world-class shopping experiences using WordPress’ open source ecosystem rather than relying on a single, closed platform for both content and commerce at scale.”

The BigCommerce spokesperson told EcommerceBytes it’s the latest example of how BigCommerce is helping customers shop where they want and ensure retailers can meet those expectations.

You can learn more about the solution on the BigCommerce Website.

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.