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eBay Runs Seller Promotion to Get Summer Inventory

eBay Runs Seller Promotion to Get Summer Inventory
eBay Runs Seller Promotion to Get Summer Inventory

eBay is running a promotion in which it is giving a 40% Final Value Fee discount to sellers for listing items in certain high-demand categories. (See below for info about another promo.) A reader forwarded the promotion details which read in part:

“Valid on up to 1,000 qualifying listings created by 5/24. Auction-style listings must sell within first listing period; Buy It Now and fixed price within 30 days.”

The invitation listed subcategories in several categories, including Clothing, Shoes & Accessories, Health & Beauty, Home & Garden, and Sporting Goods.

In the email invitatoin, eBay had written, “List select inventory in Men’s Fashion, Outdoor Living, Golf, Water Sports and more.” The seller was pleased upon seeing Golf was one of the categories included in the promotion, but his hopes were dashed when he realized in the details on the website that it excluded golf clubs and equipment.

According to the terms:

“Invited sellers (“Sellers”) who activate the offer and then list up to 1,000 Qualifying Item(s)* during the Promotion Period, pursuant to the terms and conditions set forth herein, will receive a 40% discount on final value fees (“Promotional Rate”) on any Qualifying Item that is (i) listed during the Promotion Period (the “Promotion”) and (ii) sold within 30 days for Fixed Price and Buy It Now listings or during the first listing period for auction-style listings.”

See the full terms on your invitation for details and restrictions if you’ve been invited to participate.

The promotion kicked off May 10th and runs through Friday, May 24, 2019.

Update: Another reader sent me information about another seller promotion that gives invited sellers 100 extra free fixed-price listings. It also kicked off today (May 10), and it runs through May 16th.

As the reader noted, it includes a provision about relisting, interesting given the fact all fixed-price listings are now Good Til Cancelled.

The provision reads: “The Promotion excludes listings created prior to activating the offer and listings with a start date prior to, or after the Promotion Period. Qualifying listings that do not sell within 30 days may automatically renew/relist outside of the Promotion Period, and will be subject to standard insertion fees.

“At least they’re reminding people they may get charged when the listings automatically renew,” the seller wrote. “Just another money grab?”

Update 5/12/2019: More information about the second promotion and why sellers should be very careful in this EcommerceBytes Blog post, “Beware Sloppy Messaging in eBay Seller Promotion.”

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Ina Steiner
Ina Steiner
Ina Steiner is co-founder and Editor of EcommerceBytes and has been reporting on ecommerce since 1999. She's a widely cited authority on marketplace selling and is author of "Turn eBay Data Into Dollars" (McGraw-Hill 2006). Her blog was featured in the book, "Blogging Heroes" (Wiley 2008). She is a member of the Online News Association (Sep 2005 - present) and Investigative Reporters and Editors (Mar 2006 - present). Follow her on Twitter at @ecommercebytes and send news tips to ina@ecommercebytes.com. See disclosure at EcommerceBytes.com/disclosure/.