eBay launched a “Spring Black Friday” shopping event, but of course it’s limited to its eBay Deals site, since it has no way for third-party sellers to participate outside of the eBay Deals platform.
Just like the traditional Black Friday shopping holiday in November, retailers have turned “Spring” Black Friday into a multi-day event, which explains why eBay chose to launch the sale on eBay.com/Deals today, a Tuesday. The event promises 7 days of “the freshest spring deals.”
It begs the question, how many shoppers attracted to the deals site go on to shop the main eBay.com marketplace? Because there’s no doubt that products offered on eBay.com/Deals compete with the items offered by the majority of sellers on the core eBay.com site.
Note that in 2 years, things could look very different when eBay manages payments. To get an idea of how that would work, look at Etsy. Once it took over the payment processing on the Etsy marketplace, the company was able to give sellers the ability to opt in to site-wide marketing promotions.
Press release follows:
eBay celebrates home improvement season with “Spring Black Friday,” announcing weeklong discounts on hundreds of must-have home and garden items. Beginning today at 8 am PT, shoppers have access to seven fresh days of savings, including major markdowns on seasonal essentials: pool, patio, grills, outdoor and more. Everyday through April 15, eBay will reveal a new deal on eBay.com/Deals, all with free shipping.
“Spring is home improvement’s busiest shopping season as consumers kick off a variety of projects from indoor remodels to backyard transformations,” said Jay Hanson, COO, eBay Americas. “We know our customers are always looking for ways to affordably upgrade their spaces. On eBay, they’ll discover Spring Black Friday deals coupled with amazing selection, with major savings on hundreds of the most sought after spring products inclusive of fast and free shipping.”
This Spring Black Friday, shoppers can shop and save on top brands, including Dyson, Sun Joe, Roomba and more.
Spring Black Friday Deals:
Day 1 (April 9)
Poolside Upgrade: Extra 10% off Pool supplies, floats and more
Outdoor Garages & Storage: Up to 60% off Shelterlogic
Patio & Outdoor Furniture: Extra 30% off Outdoor Patio
Day 2 (April 10) – Spring Must-Haves
25% off Dyson Air Purifier
Day 3 (April 11) – Home Improvement
Drills and Kits $99 & Under, brands include DeWalt, Milwaukee, Makita, Bosch, Hitachi
Day 4 (April 12) – Outdoor Essentials
Up to 80% off Sun Joe Power Equipment
Day 5 (April 13) – Yard Gear
Save on WORX, yard tools available for $89.99 & Under
Day 6 (April 14) – Spring Cleaning
50% off select Robotic Vacuums including iRobot Roomba and Neato
Day 7 (April 15) – Outdoor Essentials
Up to 80% off outdoor power tools
Day 7 (April 15) – Spring Upgrades
Outdoor Tools: Up to 45% off power tools
Grills: 47% off Masterbuilt 40-Inch Outdoor Barbecue Digital Electric Meat Smoker
Additionally, thanks to eBay’s installation services, shoppers looking to add assembly or installation services to their purchases, can take advantage of thousands of select listings where they can bundle their purchases with pre-screened local services professionals across the U.S. at check out through partners Handy, Porch and InstallerNet.
Start shopping now to find amazing spring savings at eBay.com/Deals.
SOURCE: eBay Announcement